Bestseller
Newborn Essentials
Merino Wool Sleep Sack
Temperature-regulating merino — the one thing we're asked about most.
$68Shop Now
Thoughtfully curated · Parent-testedThe essentials for a
The essentials for a
softer first year.
Honest picks for feeding, sleep, and everything in between — chosen by parents who've been there, so you can spend less time researching and more time snuggling.
Shop the EditBrowse by need
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For first-time momsFirst baby?
First baby?
Start here.
You don't need everything at once. Here's what actually matters at each stage — and what you can safely ignore until later. Pick where you are.
Pack the bag, wash the onesies, then rest.
The nesting urge is real, but the list is shorter than the internet says. Get the basics for sleep, diapering, and your own recovery in place — everything else can be ordered from the couch.
Can wait
- Bottle warmer
- High chair
- Baby shoes
- Toys
Feed, change, sleep. That's the whole job.
The first 72 hours are a blur for everyone. Keep supplies within arm's reach of where you'll actually sit, accept every offer of help, and don't judge yourself by how the house looks.
Can wait
- Stroller
- Nursery décor
- Baby bath seat
- Thank-you notes
Your body is healing. Let it.
Baby wants to be held constantly — that's normal, not a habit you're creating. Free up your hands, get some fresh air when you can, and remember your six-week check-up is for you, too.
Can wait
- Activity gym
- Sleep training
- Bouncers
- Baby-proofing
You know more than you think. Go outside.
Somewhere around now you'll realize you've got this. Naps get a bit more predictable and outings get easier. It's the right time to upgrade the gear you'll use for the next few years.
Can wait
- Bibs & bowls
- Convertible car seat
- Walker
Nobody knows what they're doing the first time. You don't need to be perfect — you just need to be there.Get the full checklist
This week's edit
See all products →Trending with new parents
Feeding
Anti-Colic Silicone Bottles
Slow-flow nipples that mimic breastfeeding — a favorite for combo-feeding.
$34Shop Now
Editor's pick
Diapering
Bamboo Diaper Bundle
Plant-based, hypoallergenic, and softer than we thought possible.
$52Shop Now
Postpartum
Postpartum Recovery Kit
Everything the hospital doesn't tell you to pack, in one thoughtful box.
$78Shop Now
Nursery
Oak 6-Drawer Dresser
Doubles as a changing table now, becomes the "big kid" dresser later.
$449Shop Now
Travel
Baby Travel
Compact Travel Stroller
Folds down to carry-on size — the one that changed our airport days.
$299Shop Now
Everyday Carry
Hands-Free Baby Carrier
Because sometimes you just need to make dinner with two hands.
$189Shop Now
New
Feeding
Silicone Bib & Bowl Set
Suctions to the table. Survives the dishwasher. Wins every time.
$42Shop Now
Free download · No fluff25 baby registry products
25 baby registry products
you'll actually use.
We cut the 200-item registry lists down to what really matters. Every pick has been used past the newborn stage by real families — because the last thing you need is another bottle warmer collecting dust.
Products
25
Pages
14
Cost
Free
Format
PDF
Ivy & Oat · Guide No. 02PDF
25
Baby Registry
Products You'll
Actually Use
Products You'll
Actually Use
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Downloaded by 12,000+ new parents this year
Nursery · #1 in sleep
The one thing that got us three hours straight.
Twenty white-noise settings, a warm amber glow that won't spike cortisol, and a timer that actually respects the sleep cycle. If we could only recommend one nursery item, it would be this one.
Shop NowEveryday carry · Out and about
A diaper bag that doesn't look like a diaper bag.
Structured, wipeable, and organized like a piece of luggage — with insulated bottle pockets, a fold-out changing pad, and a laptop sleeve for the days you're pretending to work from a coffee shop.
Shop NowPostpartum · Care for you, first
Because you matter, too.
An honest, non-fussy recovery set: cooling pads, the underwear you'll actually want, a peri bottle that doesn't feel medical, and a balm that works. Everything unwrapped and ready — because those first 48 hours home are not the time to be reading instructions.
Shop NowFree · No spam, everThe First-Year
The First-Year
Essentials Checklist.
The exact list we wish we'd had — 42 items across newborn, feeding, postpartum, and nursery, sorted by "need before baby comes home" and "figure out later."
- The 42-item printable checklist (PDF)
- Our week-by-week "what you actually need" timeline
- A hospital bag list for you and for baby
- Editor picks with links — updated monthly
Free · 18 pages
The First-Year
Essentials Checklist
Essentials Checklist
Send me the checklist
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